Social Learning from Perceived Behaviour 

Pentland's research confirms perceived behaviour works stronger than words in transforming the collective intelligence. (Pentland, 2014, p. 26) Social learning occurs more through the fast thinking process of observing behaviour than through an exercise in the slow thinking process of rational discernment. As mentioned before we are likely to make a decision based on fast thinking and follow this up by using our conscious reasoning to justify our decision. Even if the actuality of Liberal openness and cooperation are unsubstantiated there are sufficient examples in the media to the Liberal’s open and consultatory approach to give currency to the perception of openness and fairness in the collective intelligence.

In many instances the national media facilitated the perception of Liberal openness. On Oct 15th 2015 in the last week before the election Trudeau’s Campaign Co-chair, Dan Gagnier, had resigned for lobbying on behalf of Trans-Canada. CBC Senior Investigative Reporter, Diana Swain gave an editorial commentary attacking Mulcair in a very sarcastic voice. Mulcair had described this scandal as the “same old Liberals'. A more honest journalist would have included an outtake to what Mulcair actually said. The CBC desecrated their journalistic ethics by hiding Liberal collusion in Trans Canada pipeline deliberations. This certainly is not an example of political transparency and without the spin of the pro-Liberal CBC, it should have engendered social information associating the Trudeau brand with Liberal corruption and lowering its trustworthiness.

This being said the NDP did not help matters by engaging in behaviour that subverted the internal democratic process of the party creating social information challenging their own trustworthiness. They used stealth to effect outcomes in the NDP policy convention and they interfered with the nomination of candidates that in the NDP more so than the other parties is considered to be the jurisdiction of the riding associations.

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